Let's raise a glass or two in praise of everyone doing it tough during the drought.
The second annual Let it Pour campaign will take place on the weekend of October 25-27 and will see pubs and clubs across the country unite to help raise much-needed money to help farming communities facing ruin after years of drought.
Just one of those is Goondiwindi's Queensland Hotel. Last year's inaugural campaign raised more than $1m for drought relief, and following on from that Great Northern Brewing Company will donate 1000 beer kegs to hundreds of hotels and venues nationally to stage fundraisers over the weekend.
The 2019 campaign was officially launched last week by Outback adventurer and Great Northern Ambassador Matt Wright, who called on Australians to dig deep for their country cousins.
"This current drought is devastating rural and regional communities right across the country," Matt said.
"Farms are de-stocking, businesses are shutting and families are hanging on by their fingernails.
"More than ever, we need to show that true-blue Aussie spirit of helping our mates and Let it Pour is a way for everyone to lend a hand. All you need to do is buy a beer and you'll be helping a farmer."
Great Northern's Antonia Ciorciari said hundreds of hoteliers from every state and territory across Australia will be hosting events over the Let it Pour weekend.
"Great Northern was incredibly humbled by the passion and generosity of people who responded to the Let it Pour call last year," Ciorciari said. "Not only did the events unite country and city communities for a common cause, but they also showed rural people affected by drought that they were not alone. Once again pubs and clubs across the country will host live bands, sausage sizzles, bale tossing and other great activities to raise much-needed funds for our battling bushies - it's going to be a lot of fun and all in the name of a good cause."
"Wherever you are in Australia on October 25 - 27, find your nearest pub or club hosting a Let it Pour event and raise your glass to their incredible resilience as we all wish for better times ahead for our farmers."