A hush will descent over Coles Goondiwindi on Tuesday, November 21, when lights will be dimmed and noise limited for the store’s first low sensory shopping hour.
The low sensory shopping experience that’s easy on the eyes and ears will be available every Tuesday between 10:30 and 11:30am.
Following an overwhelmingly positive response from the community, Coles will introduce Quiet Hour to an additional 27 supermarkets across Queensland to provide a more inclusive shopping environment for all customers.
Quiet Hour will now expand from fourteen stores to 41 throughout Queensland.
Quiet Hour promotes reduced noise, lighting and distractions instore, making it easier for customers who find it challenging to shop in a heightened sensory environment. Coles State General Manager Jerry Farrell said Coles was rolling out Quiet Hour to more stores across the state based on overwhelmingly positive customer feedback.
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“We’ve listened to our customers and have worked hard to make our stores more welcoming and responsive to the needs of the local communities in which we operate,” he said.
“We initially started with 14 Quiet Hour stores in Queensland, and we’re thrilled to be almost trebling this figure to make Quiet Hour more accessible for our customers and help make a difference to their shopping experience at Coles.”
In August 2017, Coles partnered with Autism Spectrum Australia (Aspect) to trial Quiet Hour at two Victorian stores (Ringwood and Balwyn East) to support customers who are, or have family members, on the autism spectrum. After a successful trial,
Quiet Hour was initially rolled out to 70 supermarkets across the country. From tomorrow, 173 stores in Australia will now offer the low-sensory experience.
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The venture promotes reduced noise, lighting and distractions instore, making it easier for customers who find it challenging to shop in a heightened sensory environment.
During Quiet Hour, customers will notice the following changes in participating Coles supermarkets:
- Lighting will be reduced throughout the store
- Coles Radio will be switched off
- Register and scanner volumes will be reduced to the lowest level
- No trolley collections and roll cages will be removed from the shop floor
- No PA announcements *excluding in case of emergencies
- Free fruit will be offered at customer service
- Additional team members will be available to support customers during the hour