Domino's to launch 'Doughraiser' campaign to raise money for struggling farmers

DOUGHRAISER: Domino's will launch the campaign on Wednesday at 4pm. Photo supplied by Domino's.

DOUGHRAISER: Domino's will launch the campaign on Wednesday at 4pm. Photo supplied by Domino's.

Pizza lovers and residents of goodwill are being encouraged to buy a pizza at Goondiwindi’s Domino’s on Wednesday, as a show of support for struggling farmers.

The ‘Doughraiser’ campaign will be launched across all Dominos pizza stores across Australia at 4pm. For every pizza purchased until 9pm, Dominos will donate 50 cents to Rural Aid.

Rural Aid is an Australian charity dedicated to supporting rural communities.

Since its inception in 2015, the charity has helped struggling farmers and provided plenty of support to other organisations that share the same cause.

To date, Rural Aid has received more than $4.5 million in donations through the Buy a Bale campaign.

On top of the money raised from the ‘Doughraiser’ campaign, Domino’s CEO Australia and New Zealand Nick Knight has promised an additional $40,000 through the pizza chain’s registered charity, Give for Good.

Agriculture and farming is a big mainstay in the Goondiwindi economy, and the industries have taken a big hit from the seemingly unrelenting drought.

No doubt, the agriculture and farming industries have helped to prop up other, smaller businesses in town.

Locals are reminded to get on board this great initiative, buy a pizza from Domino’s and show struggling farmers out there that they’re not alone.

The Domino’s store is located at 130 Marshall Street. Residents place their order in-store, online or contact Goondiwindi Domino’s on (07) 4677 8020.